▪ A consistent approach to food traceability which will help exporters meet existing and future
  demands from importing food companies and food authorities

▪ Improved management and reduced costs in the case of incidents involving infectious or
  transferable animal diseases

▪ Improved food safety for Malaysian consumers and a reduced risk of food safety problems
  arising in exported products

▪ Improved information flow between all players in the food supply chain, which will lead to
  greater sector efficiency as well as supporting efforts to improve food safety

▪ Improved availability of accurate information for consumers to assist in their purchasing or
  dietary choices

▪ Introduction for farmers and small businesses in the food sector to the use of information to
  improve their operational processes and marketing

▪ Extension of ICT technology to a sector which is among the later adopters

▪ The creation of an ‘information hub’ around which value-added services can be provided to
  farmers and others in the food industry

▪ Greater efficiency and lower costs in inspection efforts to support food safety controls

▪ Extension of the international image of Malaysia as an advanced country in the implementation
  of new technology to traditional industries

▪ Establishment of the international reputation of Malaysia as the source of high-quality safe food
  products

▪ Creation of a technology and knowledge base, related to the application of ICT to the
  agricultural and food industries, which can be exported to other countries